Take Ownership of The Things

You Can Control

The toolkit every founder needs to increase focus and improve business operations

For Product Hunt Promotion

What We Do


Waya is the toolkit every founder needs to increase focus and streamline business operations.

We've built it with love using frameworks, tools and know-how that we developed while scaling our startup to 350 employees, and bouncing back from a near-death experience during COVID-19.

Just like wireframes for your product, WayaFrames are building blocks to design your business organization and run it like a pro.

The WayFinder's Triangle

Business organization


The foundation for a thriving company with clear goals, strong culture, and continuous learning - aligning stakeholders on vision, values, and performance every day

Process Optimization


Scaling brings daily challenges - process optimization helps debug issues, drive solutions, build knowledge, and create agile, adaptable systems for growth.

Storytelling & Fundraising


Your company’s narrative drives alignment, shapes strategy, and fuels fundraising. Mastering it - along with financials and investor comms - unlocks scale.

Startups with great Products fail

if their organization can't scale


You can’t control the market or the competition, but many founders fail by

ignoring their organization. Waya provides the toolkit every founder needs to build a scalable, healthy and happy company.


Business Organization


Build a thriving company with clear goals, strong culture, and continuous learning—backed by adaptable routines.

Process Optimization


Scaling brings challenges - process optimization solves problems, builds knowledge, and creates adaptable systems.

Storytelling & Fundraising


Your narrative drives alignment, strategy, and funding—master it with financials and investor comms to scale.

Just Ask Our Customers


Creating a healthy company is essential in cultivating growth and a sustainable and resilient organization. To learn more, schedule an call with us.

FAQ's

What stage companies can you help?


Seed through ~ Series C - though you can be self funded or receive funding via other means. Our toolkit will help you build a high functioning organization from early-stage through your hypergrowth round.

How many WayaFrames should I use?

You can use one or you can use all of them. We want you to use what is needed to help your business grow and thrive.

Do your WayaFrames work together?


They sure do, by using WayaFrames from all three pillars you will build more comprehensive and robust systems for running your business.

Do we have to be a US based company to work with you?

No, our system works for companies in any region. 

Does your company have to be a tech startup?


No, our company was both a technology company as well as a physical-world distribution company. You can be the founder of a tech startup, a non-profit organization or a physical-world business. Our toolkit is particularly effective for lean organization that don't yet have in-house operations.

When should I schedule a call?

We’re always here to help and love to do intro calls to get people started on our system. Some problems are really hard or require a thought partner to bounce ideas off of.

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